Making cycling safer in Sweden

With help from our PlastiRoute™ Rollgrip material, bicyclists in the city of Västerås can now feel more comfortable crossing the street.

Making cycling safer doesn't have to be complicated! We think these bright red bicycle crossings in Västerås, Sweden, are a great example of just that! 

Västerås Vägmarkering AB did a great job with the application of our PlastiRoute Rollgrip material, which is ideal for applications like these. Thanks to its eye-catching colour, high-friction properties, and extreme wear resistance, it provides a durable solution that makes the roads safer for cyclists. 
Marked bicycle crossings like these have several benefits as they increase the yielding behavior of motorists, while at the same time highlighting the pathway of vulnerable road users. More precisely, a Danish study of signalised intersections found that marked cycle crossings result in a 36% drop in the number of cycling accidents and 57% in the number of seriously injured cyclists.* 

Do you also want to make the roads more bicycle safe? Contact your local Geveko Markings Expert today.

*Jensen, S.U., Nielsen, M.A. (1996) Cykelfelter - Sikkerhedsmæssig effekt i signalregulerede kryds, Rapport 51, Vejdirektoratet, Denmark.

PREMARK™ safe-proofs London railway station

PREMARK™ safe-proofs London railway station

Euston Station is one of London’s busiest train stations, and millions of passengers pass through every year. Finding a durable solution for their safety signage was therefore of crucial importance.

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